Drink Your Coffee: A Rational Explanation of Its Placement in the Human Brain, and in Society More than a drink, it is the fabric of modern life: the daily routine we weave in and around us, it is the workplace where one socializes, and indeed the circles in which we network. But what makes coffee so effective in engaging across cultures and lifestyles? This article will take a rational approach in understanding the process of how and why coffee seems to fit so aptly into the rhythms of our daily lives-from neuroscience from caffeine to economic and social systems affected by it. Biological Efficiency: Coffee as a Cognitive Enhancer That it is not anecdotal has a biological basis of how coffee can have an even productive relationship. In general, the brain will continuously generate adenosine - an active neurotransmitter signaling time to be tired, showing signs of it along a day. The key substance in coffee is called caffeine, and this element does work on receptors; indeed, it blocks...